S Kumars, the textile major is launching ‘Kruger’ a premium casual brand designed by Italian designer Renalto Grande. It is also test launched ‘World Player’ (economy brand) in south India. It is priced at Rs.99/- for T-Shirts to Rs.450/- for suitings and shirtings. The company is focusing on the mass market with pan India presence and expects to garner sales worth Rs.5000 million over a period of 3 years. The brands will be available over 8000 retail store across India.
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